Built from the same spirit of innovation behind ecoBrown’s, Brice brings rice into a whole new snacking experience for today’s generation. By transforming wholegrain rice into a light, crunchy, and flavourful snack, Brice represents a modern evolution of how Malaysians enjoy rice. More than just a snack, Brice combines exciting flavours, enjoyable crunch, and the goodness of wholegrain rice into a fun and modern lifestyle snack for everyday moments.
Brice is a modern rice puff snack brand created to deliver enjoyable snacking moments with light, crunchy textures and bold flavour experiences. Made from wholegrains and baked, not fried, BRICE brings together quality ingredients and satisfying taste in every bite, making it a snack that consumers can keep reaching for anytime, anywhere.
With its vibrant personality and exciting range of flavours, Brice continues to bring fun and flavour into everyday snacking occasions. From casual sharing moments to on-the-go cravings, Brice is crafted to offer a crunchy and enjoyable rice snacking experience that fits today’s fast-moving lifestyle.
Made from Wholegrain Rice Puff
Crafted from wholegrain rice puff to deliver a unique rice based snacking experience.
Baked, Not Fried
Created with a baked process for a lighter and more enjoyable crunch.
Light and Crunchy Texture
Delivers a satisfying crispy bite that keeps consumers coming back for more.
Bold and Enjoyable Flavours
Packed with exciting flavours designed for fun everyday snacking moments.
Vibrant and Youthful Personality
A modern snack brand that brings energy, fun, and excitement into today’s lifestyle.
Current Brice flavours that have been referenced across your portfolio include:
To expand Brice beyond a snack brand through exciting cross collaborations that connect with fun, vibrant, and lifestyle driven experiences. By partnering with entertainment, gaming, pop culture, lifestyle, and youth centric brands, Brice aims to create engaging and relatable snacking moments that connect with consumers beyond everyday snacking occasions.
Through these collaborations, Brice continues to bring people together through enjoyable experiences, bold creativity, fun sharing moments, and memorable brand interactions that reflect the brand’s vibrant personality.
