1952 – Our Beginning: Ban Heng Bee Rice Mill, the parent company of Serba Wangi, began its rice business at Seberang Perak, Alor Setar, Kedah.
1978 – Moving Closer to Production: The rice mill moved to Bukit Raya, Pendang, Kedah, strengthening its production base.
1993 – Establishment of Serba Wangi: Serba Wangi Sdn. Bhd. was established and grew into a leading rice distributor and wholesaler in Malaysia.
1995 – Brand & Distribution Expansion: The company introduced its early rice brands and expanded its distribution network, beginning with its Penang branch.
1999 – Strategic Industry Partnership: Serba Wangi entered into a joint venture with Padiberas Nasional Berhad, strengthening its role in Malaysia’s rice industry.
2001 – Quality Management Recognition: Serba Wangi became the first rice wholesaler in Malaysia to receive ISO 9001:2000 Quality Management System certification.
2003 – Clean Energy Innovation: The company invested in rice husk-fired COGEN technology and received ASEAN Clean Energy recognition.
2008 – HACCP Certification: Serba Wangi obtained HACCP certification to strengthen food safety standards and control food safety hazards.
2005 – Health-Focused Brand Expansion: ecoBrown’s was launched, introducing healthier brown rice options to consumers.
2006 – Brand Visibility Recognition: The company received Brand Equity’s Top 10 Most Visible Brand Award.
2016 – Digital Business Expansion: SW Food began expanding into online business and explored various digital platforms.
2019 – JATI Signature Launch: JATI Signature was launched in conjunction with JATI’s 25th anniversary
2021 – Health Advocacy: ecoBrown’s launched Miles with ecoBrown’s, encouraging Malaysians to raise awareness of diabetes and healthier lifestyles.
2023 – Malaysia Book of Records Achievement: JATI celebrated its 30th anniversary by setting a Malaysia Book of Records achievement with a 3-tonne rice sack, which was later donated to charitable homes.
2024 – Rice-Based Snack Innovation: ecoBrown’s introduced Brice, a wholegrain rice snack created for modern consumers.
2026 – Local Rice Innovation: JATI introduced Chom Chom, a rice-based snack developed from locally sourced rice.
As consumer needs continue to evolve, SW Food remains focused on strengthening food security, improving operational excellence and developing food innovations that create value for everyday consumers.