Songhe - SW Food

A Heritage of Trusted Thai Fragrant Rice

Songhe (松鹤) is a premier brand under the SW Food portfolio, dedicated to bringing the authentic taste of the finest Thai fragrant rice to Malaysian households. Symbolized by the “Pine and Crane”—icons representing longevity and steadfast quality, Songhe has become a household staple recognized for its superior aroma and soft, silky texture. By bridging the gap between traditional rice farming in Thailand and modern distribution in Malaysia, we ensure every bowl of Songhe rice is a celebration of quality and heritage.

Songhe Rice carries a heritage of quality and longevity, supported by consistent grading and controlled processing. It delivers predictable hydration and a balanced texture during cooking, producing soft, well-formed grains. Its stable performance and familiar taste make it suitable for a wide range of dishes. A trusted choice built on reliability, bringing comfort to everyday meals and family tables.

About

For decades, Songhe has been dedicated to the art of sourcing and milling the highest grade of rice. The brand journey begins in the fertile plains of Thailand, where the ideal climate and soil conditions produce the world-renowned Hom Mali jasmine rice. By maintaining stringent quality control measures from the paddy field to the packaging plant, Songhe ensures that every bag opened delivers the same signature fragrance and nutritional value that consumers have come to love.

The brand’s philosophy is built on the belief that a good meal starts with the best ingredients. Songhe does not just sell rice; it provides the foundation for family gatherings and cultural traditions. Through SW Food’s extensive distribution network across Malaysia, we make it possible for families to enjoy the freshest harvests year-round, maintaining the integrity of the grain through every step of the supply chain.

Brand Strength

Expert Sourcing
Leveraging Serba Wangi’s deep industry expertise to secure the top-tier “AAA” grade harvests from Thailand’s prime growing regions.

Modern Processing
Utilizing advanced milling and cleaning technologies to ensure every grain is free from impurities while retaining its natural nutrients.

Strict Quality Control
Each batch undergoes thorough testing at SW Food’s facilities to guarantee consistent grain length and the signature jasmine aroma.

Trusted Network
A robust nationwide distribution system that ensures Songhe products are available at peak freshness in major supermarkets and retail outlets

Product Categories

Thai Hom Mali Fragrant Rice
Our signature premium long-grain jasmine rice.

Healthy Blends
Nutritious combinations of fragrant rice and wholesome red rice.

Everyday Fragrant White Rice
High-quality white rice for versatile daily cooking.

Product Range

Visit Songhe Rice Website

Contact SW Food Commercial Team

Our Brand Direction

Songhe’s brand direction is centered on preserving its legacy of trusted quality while evolving to meet the expectations of modern households. Guided by the principle of “Quality Without Compromise,” the brand continues to strengthen its position as a dependable choice for premium Thai fragrant rice, known for its consistent aroma, texture, and cooking performance. Rooted in heritage yet forward-looking in approach, Songhe aims to remain a familiar presence at family tables by delivering reliability, comfort, and enduring quality across generations.