JATI is SW Food’s flagship rice brand, representing more than three decades of heritage in Malaysian staple foods. Known for its consistency, reliability, and strong market presence, JATI remains one of the most recognised rice names in the country.
JATI is SW Food’s flagship rice brand, representing more than three decades of heritage in Malaysian staple foods. Known for its consistency, reliability, and strong market presence, JATI remains one of the most recognised rice names in the country.
Since its introduction in 1993, JATI has been a cornerstone of Malaysia’s rice category. As the longest-standing brand within SW Food’s portfolio, JATI upholds our commitment to delivering high-quality staples backed by disciplined milling, processing, and distribution systems.
JATI is built for broad market needs, from daily consumption to foodservice applications, the brand continues to be the #1 trusted choice for retailers, distributors, and households nationwide.
Household Recognition & Market Trust
A well-established brand with decades of visibility across Malaysian retail shelves.
Reliable Quality
Produced within Halal-certified, HACCP-compliant facilities operated by SW Food, ensuring consistent quality and traceability.
Stable Supply & Wide Availability
Supported by SW Food’s multi-warehouse footprint and national distribution network, enabling predictable supply and on-schedule deliveries.
Suitable for Multiple Channels
JATI serves retail chains, wholesalers, distributors and foodservice operators requiring branded, high-quality rice products.
JATI offers a focused range of staple rice categories commonly required by retail and foodservice customers, including:
For detailed product information, pack sizes or specifications, buyers may request a product catalog or contact SW Food’s commercial team.
White Rice
Fragrant Rice
Parboiled Rice
Basmathi Rice
Japonica Rice
Glutinouse Rice
Laksa Rice Noodle
Vermicelli
Flour & Starch
Rice Snacks
JATI continues to strengthen its core offering while exploring high-level expansions into value-added staple formats that meet modern retail and export market needs. All innovations remain aligned with the brand’s foundation in rice and everyday food security.
For brand stories, campaigns or consumer facing updates, visit JATI’s social media channel below.
