Jati – Buy & Win “Bekalan Beras Basmathi Seumur Hidup”
Jati brought excitement to households across Malaysia through its “Buy & Win” Campaign, offering consumers the opportunity to win attractive prizes, including the grand prize of a lifetime supply of Jati Basmathi Rice.
The campaign was designed to reward loyal customers while celebrating the trust and support that Malaysians have continuously shown towards the Jati brand. By simply purchasing participating Jati products, consumers were given the chance to take part in the nationwide contest and stand to win exclusive prizes.
The highlight of the campaign was undoubtedly the grand prize winner, who walked away with a lifetime supply of Jati Basmathi Rice. Known for its long grains, fragrant aroma, and premium quality, Jati Basmathi Rice has become a preferred choice for households preparing a variety of dishes, from everyday meals to festive celebrations.
Beyond the prizes, the campaign served as an opportunity for Jati to engage directly with consumers and express appreciation for their continued loyalty. Throughout the campaign period, participants from across the country enthusiastically took part, making it one of the brand’s memorable consumer engagement initiatives.
A representative from Serba Wangi shared that the campaign reflects Jati’s commitment to creating meaningful experiences for consumers beyond providing quality rice products. The initiative was not only about rewarding purchases but also about strengthening the relationship between the brand and the communities it serves.
The prize presentation ceremony was filled with excitement as the winner received the grand prize, marking a memorable milestone in their journey with Jati. The campaign also highlighted the brand’s dedication to giving back to consumers who have supported Jati throughout the years.
At Jati, every campaign is an opportunity to celebrate the people who have made the brand a trusted household name in Malaysia. Through initiatives such as “Buy & Win”, Jati continues to build stronger connections with consumers while delivering quality products that bring families together around the dining table.
As Jati continues its journey, the brand remains committed to rewarding its loyal customers and creating meaningful moments that make every meal even more special.
