Product Launching

Kuala Lumpur, 6 June 2026 – Serba Wangi Sdn. Bhd., one of Malaysia's leading rice and food product manufacturers, proudly unveiled its latest product innovation, Jati Chom Chom, during a grand launch event held at Old Malaya, Kuala Lumpur. The launch marked an important milestone in Serba Wangi's continuous commitment to delivering innovative, high-quality food products that cater to the evolving tastes and lifestyles of Malaysian consumers. The event was graced by Tuanku Raja Puan Muda Kedah, Che Puan Muda Zaheeda Mohamad Ariff, who officiated the launch ceremony. Her presence added prestige to the occasion and reflected the significance of supporting local food brands and homegrown innovation. Also in attendance was Datuk Seri Isham Ishak, Secretary-General of the Ministry of Agriculture and Food Security (KPKM), along with government representatives, industry stakeholders, business partners, media members and invited guests. In his remarks, Datuk Seri Isham

Nasi lemak has long held its place as Malaysia’s most craveable meal. Rich, comforting, and deeply rooted in local food culture, it is a dish many return to time and again. Now, that familiar experience is taking on a new form. In a first-of-its-kind collaboration, Nuuna, the instant noodle brand by Serba Wangi Sdn. Bhd., has partnered with Nasi Lemak Burung Hantu to introduce a range of nasi lemak-inspired instant noodles and vermicelli that aim to replicate the real thing, not just reference it. [gallery link="file" ids="10358,10360,10361,10357,10359,10362,10363,10364,10365,10366,10367"] Not Just a Flavour, but a Signature Taste The Malaysian market is no stranger to nasi lemak-flavoured instant products. But many rely on broad, generic interpretations of the dish. This collaboration takes a more deliberate route, anchoring each product to the distinct, recognisable taste profile that has made Nasi Lemak Burung Hantu a household name. Every element has

SW Food created an unforgettable experience for K-drama fans with an exclusive private fansign session featuring South Korean actor Hwang In Youp during his first-ever visit to Malaysia on 6 September 2025. The highly anticipated event brought together ten fortunate fans for an intimate and personal meet-and-greet session with the rising Korean star. The exclusive experience allowed fans to interact one-on-one with Hwang In Youp, creating memorable moments that many described as a once-in-a-lifetime opportunity. Each selected fan also received a signed polaroid photo as a special keepsake from the private session, making the experience even more meaningful for attendees. The event highlighted the growing popularity of Korean culture and entertainment in Malaysia, while reinforcing the strong connection between international artists and their local fan communities. “His first visit to Malaysia was truly memorable, and we’re thrilled to have facilitated such an intimate and

SW Food, under the ecoBrown’s brand, has officially launched the latest addition to its Brice snack range with the introduction of the new Himalayan Salt flavour. Continuing its commitment to healthier snacking, the new variant combines wholesome ingredients with a light and satisfying taste, offering consumers another smarter snacking option. The launch event was held at the 1 Utama Shopping Centre Oval Concourse and featured a special appearance by Minnie of i-dle, creating an exciting atmosphere for fans and shoppers alike. Introduced under the slogan “Snack the Smart Way”, Brice Himalayan Salt is made using a baked, not fried process and is available in both 40g and 100g packs. The new flavour joins the brand’s growing lineup alongside Spicy Cheese, Seaweed, and Truffle, all of which have gained strong support from Malaysian consumers since their respective launches. Made from a blend of brown

SW Food has expanded its Brice snack range with the launch of a new Truffle flavour under the ecoBrown’s brand, offering consumers a more indulgent yet wholesome snacking experience. Guided by the brand’s “Snack the Smart Way” philosophy, the latest addition combines premium flavour with better-for-you ingredients, catering to the growing demand for mindful snacking choices. According to SW Food Head of Marketing, Vynce Lim, the Truffle variant was introduced to elevate everyday snacking with a flavour often associated with fine dining. “We chose truffle as our third flavour to bring a touch of indulgence to everyday snacking,” he shared. “Truffle has been gaining popularity in the Malaysian market, and we wanted to make this luxurious flavour more accessible to everyone.” [gallery columns="4" link="file" ids="11391,11392,11393,11394,11395,11396,11397,11398,11399,11400,11401,11402,11403,11404"] The new Truffle flavour joins Brice’s existing Spicy Cheese and Seaweed variants, both of which have gained popularity among

Brice tuned up the excitement with the official launch of its latest flavor, Spicy Cheese, featuring a special appearance by K-Pop star Xiumin from EXO. The highly anticipated launch brought together fans, media representatives, content creators, and consumers for an unforgettable celebration of flavour, entertainment, and community. Held in a vibrant and energetic atmosphere, the event marked a significant milestone for Brice as it introduced its newest addition to the product range. Combining the rich creminess of cheese with a satisfying spicy kick, Brice Spicy Cheese was created to deliver a bold snacking experience for consumers seeking exciting new flavours. The highlight of the event was undoubtedly the appearance of Xiumin, whose presence drew enthusiastic crowds and generated tremendous excitement among fans. From the moment he arrived, the venue was filled with cheers as attendees eagerly gathered to catch a glimpse of