NLBH Launch at NLBH Hartamas Outlet
Nasi lemak has long held its place as Malaysia’s most craveable meal. Rich, comforting, and deeply rooted in local food culture, it is a dish many return to time and again. Now, that familiar experience is taking on a new form.
In a first-of-its-kind collaboration, Nuuna, the instant noodle brand by Serba Wangi Sdn. Bhd., has partnered with Nasi Lemak Burung Hantu to introduce a range of nasi lemak-inspired instant noodles and vermicelli that aim to replicate the real thing, not just reference it.
Not Just a Flavour, but a Signature Taste
The Malaysian market is no stranger to nasi lemak-flavoured instant products. But many rely on broad, generic interpretations of the dish. This collaboration takes a more deliberate route, anchoring each product to the distinct, recognisable taste profile that has made Nasi Lemak Burung Hantu a household name.
Every element has been carefully translated into an instant format. From the deep, lingering heat of the sambal, to the toasted aroma of fried shallots and garlic, the umami punch of anchovies, and the bright tang of tamarind, the result is a layered, balanced flavour that mirrors the original plate, now ready in minutes.
This ability to translate authentic Malaysian flavours into new formats reflects Serba Wangi’s broader expertise, shaped by its heritage in rice and local food culture through its well-known Jati brand.
Bringing Familiar Comfort into a New Format
According to Mr Azri Fahmi, spokesperson for Serba Wangi, the idea behind the collaboration was to go beyond the typical.
“There are already products out there that reference nasi lemak as a flavour, but we wanted to do something more specific and more meaningful. Nasi Lemak Burung Hantu has a flavour that Malaysians actively seek out, it has a real identity, a real following.”
He added that the collaboration was about meeting evolving consumer habits without losing authenticity.
“Not everyone reaches for nasi lemak in the same way. Some want the full sit-down experience, while others want something quick that still delivers the same satisfaction. This range is for the latter, for people who love noodles, love NLBH, and want both at once, without compromise.”
Extending the Nasi Lemak Experience
For Nasi Lemak Burung Hantu, the partnership offers a new way to connect with its audience.
The brand has built a loyal following by delivering a consistent nasi lemak experience that keeps customers coming back. Bringing that same signature taste into an instant format allows it to reach Malaysians who may not always have the time to enjoy the dish in its traditional setting.
The goal is not to replace the original experience, but to extend it, offering the same familiar satisfaction in a more convenient form.
Designed for Everyday Cravings
Whether it is a quick lunch, a late-night bite, or a moment in between, the range is designed to fit seamlessly into everyday routines. It brings together two things Malaysians already love, nasi lemak and noodles, into one accessible, ready-to-enjoy option.
Availability
Priced at RM7.99, the Nuuna x Nasi Lemak Burung Hantu range is now available exclusively at Jaya Grocer outlets nationwide, as well as through the SW Food official e-store on TikTok Shop, Shopee, and Lazada.
