Serba Wangi Launches Jati Chom Chom, Marking a New Chapter in Food Innovation
Kuala Lumpur, 6 June 2026 – Serba Wangi Sdn. Bhd., one of Malaysia’s leading rice and food product manufacturers, proudly unveiled its latest product innovation, Jati Chom Chom, during a grand launch event held at Old Malaya, Kuala Lumpur.
The launch marked an important milestone in Serba Wangi’s continuous commitment to delivering innovative, high-quality food products that cater to the evolving tastes and lifestyles of Malaysian consumers.
The event was graced by Tuanku Raja Puan Muda Kedah, Che Puan Muda Zaheeda Mohamad Ariff, who officiated the launch ceremony. Her presence added prestige to the occasion and reflected the significance of supporting local food brands and homegrown innovation.
Also in attendance was Datuk Seri Isham Ishak, Secretary-General of the Ministry of Agriculture and Food Security (KPKM), along with government representatives, industry stakeholders, business partners, media members and invited guests.
In his remarks, Datuk Seri Isham highlighted that the future growth of Malaysia’s agricultural and food industry will depend not only on production capabilities, but also on innovation, branding, value creation and market expansion. He emphasised the importance of strengthening local brands to enhance Malaysia’s competitiveness in both domestic and international markets.
Speaking during the event, Mr. Low Kok Kean, Managing Director of Serba Wangi Sdn. Bhd., described the launch of Jati Chom Chom as a significant step forward in the company’s innovation journey.
“Jati Chom Chom represents more than just a new product launch. It reflects our commitment to understanding consumer preferences, creating value-added food products, and continuously innovating to meet the changing needs of Malaysian families,” said Mr. Low.
The launch event featured product showcases, interactive activities, networking sessions and appearances by Tourism Malaysia’s beloved mascots, Wira and Manja, who added excitement and entertainment for guests throughout the evening.
As Serba Wangi continues to expand its product portfolio, Jati Chom Chom represents the company’s vision of combining quality, taste and innovation to deliver enjoyable food experiences for consumers.
The successful launch demonstrates Serba Wangi’s ongoing dedication to supporting Malaysia’s food industry while strengthening its position as a trusted household brand.
With Jati Chom Chom, Serba Wangi looks forward to bringing Malaysians a new and exciting product that embodies the company’s promise of quality, innovation and customer satisfaction.
