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News

Exhibitions, News

Bangkok, Thailand – Serba Wangi Sdn. Bhd. proudly participated in THAIFEX – Anuga Asia, one of Asia's leading food and beverage trade exhibitions, bringing together industry professionals, buyers, distributors, and manufacturers from around the world. The exhibition provided an excellent platform for Serba Wangi to showcase its diverse portfolio of trusted brands and innovative food products to the international market. Throughout the event, visitors had the opportunity to learn more about the company's commitment to quality, innovation, and delivering products that meet the evolving needs of consumers both locally and globally. Representing Malaysia on the international stage, Serba Wangi highlighted its flagship brands and product offerings, while engaging with potential business partners, distributors, retailers, and industry stakeholders from across the region. The participation also enabled the company to explore new market opportunities, strengthen existing relationships, and gain valuable insights into emerging consumer

News, Product Launching

Kuala Lumpur, 6 June 2026 – Serba Wangi Sdn. Bhd., one of Malaysia's leading rice and food product manufacturers, proudly unveiled its latest product innovation, Jati Chom Chom, during a grand launch event held at Old Malaya, Kuala Lumpur. The launch marked an important milestone in Serba Wangi's continuous commitment to delivering innovative, high-quality food products that cater to the evolving tastes and lifestyles of Malaysian consumers. The event was graced by Tuanku Raja Puan Muda Kedah, Che Puan Muda Zaheeda Mohamad Ariff, who officiated the launch ceremony. Her presence added prestige to the occasion and reflected the significance of supporting local food brands and homegrown innovation. Also in attendance was Datuk Seri Isham Ishak, Secretary-General of the Ministry of Agriculture and Food Security (KPKM), along with government representatives, industry stakeholders, business partners, media members and invited guests. In his remarks, Datuk Seri Isham

News, Product Launching

Nasi lemak has long held its place as Malaysia’s most craveable meal. Rich, comforting, and deeply rooted in local food culture, it is a dish many return to time and again. Now, that familiar experience is taking on a new form. In a first-of-its-kind collaboration, Nuuna, the instant noodle brand by Serba Wangi Sdn. Bhd., has partnered with Nasi Lemak Burung Hantu to introduce a range of nasi lemak-inspired instant noodles and vermicelli that aim to replicate the real thing, not just reference it. [gallery link="file" ids="10358,10360,10361,10357,10359,10362,10363,10364,10365,10366,10367"] Not Just a Flavour, but a Signature Taste The Malaysian market is no stranger to nasi lemak-flavoured instant products. But many rely on broad, generic interpretations of the dish. This collaboration takes a more deliberate route, anchoring each product to the distinct, recognisable taste profile that has made Nasi Lemak Burung Hantu a household name. Every element has

Collaboration, News, Sponsorship

The spotlight was on as audiences gathered for the highly anticipated Gala Premiere Night of Ah Beng vs Liang Po Po, a lively homegrown comedy that brings together humour, culture, and familiar personalities in a story that resonates with Malaysians across generations. Presented by ecoBrown's BRICE, the evening was more than just a movie premiere. It was a celebration of local storytelling, creativity, entertainment, and community spirit, bringing together media partners, influencers, collaborators, special guests, and movie enthusiasts for an unforgettable night. [gallery columns="4" size="medium" link="file" ids="10330,10329,10328,10327"] From the moment guests arrived, the atmosphere was filled with excitement and anticipation. The red carpet welcomed cast members, production partners, content creators, and invited guests, creating a vibrant and energetic environment that reflected the fun and heartwarming nature of the film itself. Throughout the evening, guests had the opportunity to mingle, take photos, and experience the

Collaboration, Contest Campaign, News, Sampling

On 14 February 2026, Nuuna proudly collaborated with Zoe Arisah in celebration of the official grand opening of Zoe Arisah’s new store. The grand opening event was filled with excitement and positive energy as many KOLs, KOCs, media partners, supporters, and customers attended the special launch celebration. The event created a vibrant atmosphere throughout the day, bringing together fashion, lifestyle, and food enthusiasts under one roof. As part of the collaboration, Nuuna participated in a product exchange collaboration worth RM5,000, further strengthening the partnership between both brands and enhancing the overall experience for visitors during the launch event. During the grand opening, Nuuna also opened a dedicated sampling booth where customers were invited to experience and taste some of Nuuna’s best-selling flavours. Among the crowd favourites sampled during the event were: Asli & Spicy Durian Flavour Satay Flavour Nasi Lemak Flavour Spicy Cheese

Awards, News

Jati proudly celebrates another meaningful milestone after being awarded the Bronze Award under the Putra Aria category at the Putra Brand Awards 2025. Organised by the Association of Accredited Advertising Agents Malaysia, the Putra Brand Awards is widely recognised as one of Malaysia’s most prestigious consumer-driven brand award platforms, celebrating brands that have successfully earned the trust, confidence, and loyalty of Malaysians.     What makes this recognition especially meaningful is that the winners are determined entirely by consumers through a nationwide study conducted by Ipsos involving more than 6,000 Malaysians across various channels and demographics. Brands were evaluated based on important indicators such as brand familiarity, trust, purchase intent, and recommendation.   Winning the Bronze Award under the Putra Aria category reflects Jati’s growing connection with Malaysian households and communities over the years. More than just brand recognition, the award represents the trust and continuous

News, Sponsorship

More than 3,500 participants gathered as early as 6am at Sunway Pyramid for the successful Miles with ecoBrown’s Urban Walk 2025, reflecting the growing public interest in healthy living and community-driven activities. Organised by ecoBrown’s, the annual walkathon has become a meaningful platform that encourages Malaysians to embrace healthier lifestyles while spending quality time with family and friends. The event first began during the Covid-19 pandemic as an initiative to inspire people to remain active despite movement restrictions and health challenges. According to Chua Keng Jin, this year marks the fifth edition of the programme and the third time it has been organised physically as a large-scale annual event. “The increasing participation each year shows how much people value programmes that promote health, positivity, and togetherness,” he shared during the flag-off ceremony for Miles with ecoBrown’s Urban Walk 2025. [gallery columns="4" size="medium" link="file" ids="10538,10539,10540,10541,10542,10544,10545,10546,10547,10543,10548"] Chua

News, Product Launching

SW Food created an unforgettable experience for K-drama fans with an exclusive private fansign session featuring South Korean actor Hwang In Youp during his first-ever visit to Malaysia on 6 September 2025. The highly anticipated event brought together ten fortunate fans for an intimate and personal meet-and-greet session with the rising Korean star. The exclusive experience allowed fans to interact one-on-one with Hwang In Youp, creating memorable moments that many described as a once-in-a-lifetime opportunity. Each selected fan also received a signed polaroid photo as a special keepsake from the private session, making the experience even more meaningful for attendees. The event highlighted the growing popularity of Korean culture and entertainment in Malaysia, while reinforcing the strong connection between international artists and their local fan communities. “His first visit to Malaysia was truly memorable, and we’re thrilled to have facilitated such an intimate and

News, Product Launching

SW Food, under the ecoBrown’s brand, has officially launched the latest addition to its Brice snack range with the introduction of the new Himalayan Salt flavour. Continuing its commitment to healthier snacking, the new variant combines wholesome ingredients with a light and satisfying taste, offering consumers another smarter snacking option. The launch event was held at the 1 Utama Shopping Centre Oval Concourse and featured a special appearance by Minnie of i-dle, creating an exciting atmosphere for fans and shoppers alike. Introduced under the slogan “Snack the Smart Way”, Brice Himalayan Salt is made using a baked, not fried process and is available in both 40g and 100g packs. The new flavour joins the brand’s growing lineup alongside Spicy Cheese, Seaweed, and Truffle, all of which have gained strong support from Malaysian consumers since their respective launches. Made from a blend of brown