JATI embraced the spirit of Ramadan by contributing 1,500 packs of rice to Masjid Jamek Kampung Baru for the preparation of bubur lambuk, a cherished community tradition. The initiative reflects the brand’s commitment to sharing meaningful moments, supporting local communities, and spreading the values of generosity and togetherness during the holy month.
Read MoreSerba Wangi Food was pleased to participate in the Malaysia International Halal Showcase (MIHAS) 2026, held from 23–26 September 2026 at MITEC, Kuala Lumpur. As a leading international platform for the halal industry, MIHAS provided Serba Wangi Food with a valuable opportunity to showcase our diverse portfolio of brands and products, strengthen our brand presence, and connect with industry professionals, potential business partners and visitors from various markets. [gallery size="medium" link="file" ids="11808,11809,11803"] Throughout the four-day event, our booth welcomed many visitors who showed encouraging interest in our brands and products. The enquiries, conversations and connections established during MIHAS provided valuable opportunities for us to introduce Serba Wangi Food to a wider audience while exploring potential collaborations and future business opportunities. We would like to extend our sincere appreciation to everyone who visited the Serba Wangi Food booth, took the time to discover our brands
Read MoreA landmark achievement for JATI and Serba Wangi JATI is proud to celebrate a historic milestone at MAHA 2026, having officially achieved a place in the Malaysia Book of Records for Malaysia’s Largest Paddy Art Formation. Measuring an impressive 119 ft × 126 ft, the record-breaking formation was created entirely from living paddy, transforming Malaysia’s iconic rice fields into a remarkable work of art. Featuring a heart-shaped design alongside the JATI brand name, the formation symbolizes our appreciation for Malaysian rice, the agricultural heritage of our nation, and the hardworking farming communities who make it possible. [gallery link="file" ids="11754,11755,11756,11749,11752,11758" orderby="rand"] More than just a record, this achievement represents the power of creativity, collaboration and a shared passion for celebrating Malaysia’s rice industry. It reflects JATI’s continued commitment to bringing people closer to the story behind every grain of rice and recognizing the important
Read MorePutrajaya - Nuuna Malaysia, a brand under Serba Wangi Sdn. Bhd. (SW Food), brought an exciting food experience to consumers through its recent roadshow at IOI City Mall Putrajaya, where the brand introduced its latest additions, Nuuna Mee Kari and Nuuna Mi Sup Ayam. The roadshow provided an opportunity for shoppers and Nuuna fans to discover the new flavors while experiencing the brand up close through an engaging on-ground activation. Introducing Two New Nuuna Flavours The introduction of Nuuna Mee Kari and Nuuna Mi Sup Ayam marks another step in Nuuna’s continued expansion within the convenient food category, offering consumers more flavor choices for quick and enjoyable everyday meals. Nuuna Mee Kari delivers the familiar and satisfying taste of Malaysian-style curry noodles, while Nuuna Mi Sup Ayam offers a comforting chicken soup flavor for consumers looking for a lighter yet flavorful option. As part of the
Read MoreBangkok, Thailand – Serba Wangi Sdn. Bhd. proudly participated in THAIFEX – Anuga Asia, one of Asia's leading food and beverage trade exhibitions, bringing together industry professionals, buyers, distributors, and manufacturers from around the world. The exhibition provided an excellent platform for Serba Wangi to showcase its diverse portfolio of trusted brands and innovative food products to the international market. Throughout the event, visitors had the opportunity to learn more about the company's commitment to quality, innovation, and delivering products that meet the evolving needs of consumers both locally and globally. Representing Malaysia on the international stage, Serba Wangi highlighted its flagship brands and product offerings, while engaging with potential business partners, distributors, retailers, and industry stakeholders from across the region. The participation also enabled the company to explore new market opportunities, strengthen existing relationships, and gain valuable insights into emerging consumer
Read MoreKuala Lumpur, 6 June 2026 – Serba Wangi Sdn. Bhd., one of Malaysia's leading rice and food product manufacturers, proudly unveiled its latest product innovation, Jati Chom Chom, during a grand launch event held at Old Malaya, Kuala Lumpur. The launch marked an important milestone in Serba Wangi's continuous commitment to delivering innovative, high-quality food products that cater to the evolving tastes and lifestyles of Malaysian consumers. The event was graced by Tuanku Raja Puan Muda Kedah, Che Puan Muda Zaheeda Mohamad Ariff, who officiated the launch ceremony. Her presence added prestige to the occasion and reflected the significance of supporting local food brands and homegrown innovation. Also in attendance was Datuk Seri Isham Ishak, Secretary-General of the Ministry of Agriculture and Food Security (KPKM), along with government representatives, industry stakeholders, business partners, media members and invited guests. In his remarks, Datuk Seri Isham
Read MoreNasi lemak has long held its place as Malaysia’s most craveable meal. Rich, comforting, and deeply rooted in local food culture, it is a dish many return to time and again. Now, that familiar experience is taking on a new form. In a first-of-its-kind collaboration, Nuuna, the instant noodle brand by Serba Wangi Sdn. Bhd., has partnered with Nasi Lemak Burung Hantu to introduce a range of nasi lemak-inspired instant noodles and vermicelli that aim to replicate the real thing, not just reference it. [gallery link="file" ids="10358,10360,10361,10357,10359,10362,10363,10364,10365,10366,10367"] Not Just a Flavour, but a Signature Taste The Malaysian market is no stranger to nasi lemak-flavoured instant products. But many rely on broad, generic interpretations of the dish. This collaboration takes a more deliberate route, anchoring each product to the distinct, recognisable taste profile that has made Nasi Lemak Burung Hantu a household name. Every element has
Read MoreThe spotlight was on as audiences gathered for the highly anticipated Gala Premiere Night of Ah Beng vs Liang Po Po, a lively homegrown comedy that brings together humour, culture, and familiar personalities in a story that resonates with Malaysians across generations. Presented by ecoBrown's BRICE, the evening was more than just a movie premiere. It was a celebration of local storytelling, creativity, entertainment, and community spirit, bringing together media partners, influencers, collaborators, special guests, and movie enthusiasts for an unforgettable night. [gallery columns="4" size="medium" link="file" ids="10330,10329,10328,10327"] From the moment guests arrived, the atmosphere was filled with excitement and anticipation. The red carpet welcomed cast members, production partners, content creators, and invited guests, creating a vibrant and energetic environment that reflected the fun and heartwarming nature of the film itself. Throughout the evening, guests had the opportunity to mingle, take photos, and experience the
Read MoreJATI embraced the spirit of Ramadan by contributing 1,500 packs of rice to Masjid Jamek Kampung Baru for the preparation of bubur lambuk, a cherished community tradition. The initiative reflects the brand’s commitment to sharing meaningful moments, supporting local communities, and spreading the values of generosity and togetherness during the holy month.
Read MoreOn 14 February 2026, Nuuna proudly collaborated with Zoe Arisah in celebration of the official grand opening of Zoe Arisah’s new store. The grand opening event was filled with excitement and positive energy as many KOLs, KOCs, media partners, supporters, and customers attended the special launch celebration. The event created a vibrant atmosphere throughout the day, bringing together fashion, lifestyle, and food enthusiasts under one roof. As part of the collaboration, Nuuna participated in a product exchange collaboration worth RM5,000, further strengthening the partnership between both brands and enhancing the overall experience for visitors during the launch event. During the grand opening, Nuuna also opened a dedicated sampling booth where customers were invited to experience and taste some of Nuuna’s best-selling flavours. Among the crowd favourites sampled during the event were: Asli & Spicy Durian Flavour Satay Flavour Nasi Lemak Flavour Spicy Cheese
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