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News

News, Product Launching

SW Food has expanded its Brice snack range with the launch of a new Truffle flavour under the ecoBrown’s brand, offering consumers a more indulgent yet wholesome snacking experience. Guided by the brand’s “Snack the Smart Way” philosophy, the latest addition combines premium flavour with better-for-you ingredients, catering to the growing demand for mindful snacking choices. According to SW Food Head of Marketing, Vynce Lim, the Truffle variant was introduced to elevate everyday snacking with a flavour often associated with fine dining. “We chose truffle as our third flavour to bring a touch of indulgence to everyday snacking,” he shared. “Truffle has been gaining popularity in the Malaysian market, and we wanted to make this luxurious flavour more accessible to everyone.” [gallery columns="4" link="file" ids="11391,11392,11393,11394,11395,11396,11397,11398,11399,11400,11401,11402,11403,11404"] The new Truffle flavour joins Brice’s existing Spicy Cheese and Seaweed variants, both of which have gained popularity among

News, Product Launching

Brice tuned up the excitement with the official launch of its latest flavor, Spicy Cheese, featuring a special appearance by K-Pop star Xiumin from EXO. The highly anticipated launch brought together fans, media representatives, content creators, and consumers for an unforgettable celebration of flavour, entertainment, and community. Held in a vibrant and energetic atmosphere, the event marked a significant milestone for Brice as it introduced its newest addition to the product range. Combining the rich creminess of cheese with a satisfying spicy kick, Brice Spicy Cheese was created to deliver a bold snacking experience for consumers seeking exciting new flavours. The highlight of the event was undoubtedly the appearance of Xiumin, whose presence drew enthusiastic crowds and generated tremendous excitement among fans. From the moment he arrived, the venue was filled with cheers as attendees eagerly gathered to catch a glimpse of

Contest Campaign, News

Jati brought excitement to households across Malaysia through its "Buy & Win" Campaign, offering consumers the opportunity to win attractive prizes, including the grand prize of a lifetime supply of Jati Basmathi Rice. The campaign was designed to reward loyal customers while celebrating the trust and support that Malaysians have continuously shown towards the Jati brand. By simply purchasing participating Jati products, consumers were given the chance to take part in the nationwide contest and stand to win exclusive prizes. The highlight of the campaign was undoubtedly the grand prize winner, who walked away with a lifetime supply of Jati Basmathi Rice. Known for its long grains, fragrant aroma, and premium quality, Jati Basmathi Rice has become a preferred choice for households preparing a variety of dishes, from everyday meals to festive celebrations. Beyond the prizes, the campaign served as an opportunity for

Awards, News

Serba Wangi is honoured to be recognised at the Reader's Digest Trusted Brands 2017 Awards, a prestigious consumer-voted recognition that celebrates brands that have earned the trust and confidence of consumers. The Reader's Digest Trusted Brands Awards is one of the most respected consumer surveys in the Asia-Pacific region, recognising brands that consistently demonstrate quality, reliability, value, and customer satisfaction. The awards are based on extensive consumer feedback and reflect the trust that consumers place in their preferred brands. Receiving this recognition is a significant milestone for Serba Wangi as it reinforces our commitment to delivering high-quality rice products to Malaysian households. Since our establishment, we have remained dedicated to providing consumers with consistent quality, trusted products, and excellent value. This achievement would not have been possible without the unwavering support of our customers, business partners, retailers, and stakeholders who have placed their

Awards, News

Jati is proud to be recognised with The BrandLaureate SMEs BestBrands Award 2016–2017 under the Consumer – Rice category, a prestigious recognition that celebrates outstanding brands that have demonstrated excellence, leadership, and strong consumer trust within their respective industries. Organised by the Asia Pacific Brands Foundation (APBF), The BrandLaureate SMEs BestBrands Awards recognises brands that have successfully established themselves as market leaders through strong brand values, consistent performance, and meaningful connections with consumers. ([Tokai Safety Solutions][1]) Receiving this award marks another significant milestone in Jati’s journey as one of Malaysia’s trusted household rice brands. For decades, Jati has remained committed to delivering quality rice products that meet the needs of Malaysian families while continuously upholding the highest standards of quality, consistency, and reliability. The recognition reflects the confidence and trust that consumers have placed in the brand throughout the years. As a staple

Awards, News

Jati is proud to be recognized with the Gold Award in the Rice Category at the Reader’s Digest Trusted Brands Awards 2014, a prestigious accolade that reflects the confidence and trust Malaysia consumers have placed in the brand over the years. The Reader’s Digest Trusted Awards is one of Asia’s most respected consumer-voted awards programmers, recognising brands that have consistently demonstrated excellence, reliability and strong consumer trust. Winners are determined through an independent survey conducted among consumers, making the recognition a true reflection of public perception and brand loyalty. Receiving the Gold Award is a significant milestone for Jati, reinforcing its position as one of Malaysia’s most trusted rice brands. For decades, Jati has remained committed to delivering high-quality rice products while maintaining the standards, consistency, and reliability that consumers have come to expect. This recognition is a testament to the strong relationship