Brice Introduces New Truffle Flavour, Bringing Indulgence to Smarter Snacking
SW Food has expanded its Brice snack range with the launch of a new Truffle flavour under the ecoBrown’s brand, offering consumers a more indulgent yet wholesome snacking experience. Guided by the brand’s “Snack the Smart Way” philosophy, the latest addition combines premium flavour with better-for-you ingredients, catering to the growing demand for mindful snacking choices.
According to SW Food Head of Marketing, Vynce Lim, the Truffle variant was introduced to elevate everyday snacking with a flavour often associated with fine dining.
“We chose truffle as our third flavour to bring a touch of indulgence to everyday snacking,” he shared. “Truffle has been gaining popularity in the Malaysian market, and we wanted to make this luxurious flavour more accessible to everyone.”
The new Truffle flavour joins Brice’s existing Spicy Cheese and Seaweed variants, both of which have gained popularity among Malaysian consumers since their introduction last year. With its rich and earthy flavour profile, the Truffle variant delivers a more elevated snacking option while maintaining the brand’s commitment to healthier ingredients and preparation methods.
Made from a blend of brown rice, red rice, and black rice, Brice snacks are designed to provide both flavour and nutritional value. Each serving is baked instead of fried and contains dietary fibre alongside vitamins B3, B6, and E, making it a convenient snack option for consumers with active lifestyles.
The launch event, held at Sunway Pyramid, drew significant attention as members of K-pop group Treasure, including Choi Hyun Suk, Doyoung, Haruto, and Park Jeong Woo, officiated the unveiling. Fans gathered as early as dawn to witness the appearance, creating an energetic atmosphere that reflected the excitement surrounding the new product release.
As healthier eating habits and wellness-focused lifestyles continue to gain traction, Brice aims to position itself as a snack that balances taste with mindful choices.
“Brice stands out in the snack market by offering a healthier alternative without compromising on taste,” Lim added. “Our snacks are baked, not fried, making them a lighter option. We’re committed to creating snacks that are not only delicious but also better for you.”
Whether enjoyed during work breaks, study sessions, or casual moments at home, the new Brice Truffle flavour offers consumers a satisfying snack experience with a smarter twist.
