Brice Introduces New Truffle Flavour, Bringing Indulgence to Smarter Snacking
SW Food has expanded its Brice snack range with the launch of a new Truffle flavour under the ecoBrown’s brand, offering consumers a more indulgent yet wholesome snacking experience. Guided by the brand’s “Snack the Smart Way” philosophy, the latest addition combines premium flavour with better-for-you ingredients, catering to the growing demand for mindful snacking choices. According to SW Food Head of Marketing, Vynce Lim, the Truffle variant was introduced to elevate everyday snacking with a flavour often associated with fine dining. “We chose truffle as our third flavour to bring a touch of indulgence to everyday snacking,” he shared. “Truffle has been gaining popularity in the Malaysian market, and we wanted to make this luxurious flavour more accessible to everyone.” [gallery columns="4" link="file" ids="11391,11392,11393,11394,11395,11396,11397,11398,11399,11400,11401,11402,11403,11404"] The new Truffle flavour joins Brice’s existing Spicy Cheese and Seaweed variants, both of which have gained popularity among
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