Jati Wins Bronze Award at the Putra Aria Brand Awards 2025
Jati proudly celebrates another meaningful milestone after being awarded the Bronze Award under the Putra Aria category at the Putra Brand Awards 2025.
Organised by the Association of Accredited Advertising Agents Malaysia, the Putra Brand Awards is widely recognised as one of Malaysia’s most prestigious consumer-driven brand award platforms, celebrating brands that have successfully earned the trust, confidence, and loyalty of Malaysians.
What makes this recognition especially meaningful is that the winners are determined entirely by consumers through a nationwide study conducted by Ipsos involving more than 6,000 Malaysians across various channels and demographics. Brands were evaluated based on important indicators such as brand familiarity, trust, purchase intent, and recommendation.
Winning the Bronze Award under the Putra Aria category reflects Jati’s growing connection with Malaysian households and communities over the years. More than just brand recognition, the award represents the trust and continuous support Malaysians have given towards the brand through generations.
The award ceremony brought together many well-known brands, industry leaders, media representatives, and business partners in celebrating excellence within Malaysia’s branding and marketing landscape. The evening was filled with excitement and appreciation as brands from different industries were recognised for their achievements and consumer impact.
For Jati, this recognition serves as an important reminder of the responsibility carried as one of Malaysia’s trusted household rice brands. The achievement reflects the brand’s continuous commitment towards delivering quality products, maintaining consumer confidence, and strengthening meaningful connections with communities across the country.
Representing Serba Wangi at the award ceremony was Mr. Chua Keng Ji, who received the award on behalf of the company. The recognition marks another proud achievement for the Jati brand and reflects the dedication and hard work of the team behind its continuous growth and success.
As Jati continues to grow, the brand remains committed to serving Malaysian households with quality, trust, and innovation while continuing to create meaningful experiences that bring families and communities together.
Jati would like to express its heartfelt appreciation to all Malaysians for the continuous support and trust throughout the years.
