Brice Expands Snack Range with New Himalayan Salt Flavour
SW Food, under the ecoBrown’s brand, has officially launched the latest addition to its Brice snack range with the introduction of the new Himalayan Salt flavour. Continuing its commitment to healthier snacking, the new variant combines wholesome ingredients with a light and satisfying taste, offering consumers another smarter snacking option.
The launch event was held at the 1 Utama Shopping Centre Oval Concourse and featured a special appearance by Minnie of i-dle, creating an exciting atmosphere for fans and shoppers alike.
Introduced under the slogan “Snack the Smart Way”, Brice Himalayan Salt is made using a baked, not fried process and is available in both 40g and 100g packs. The new flavour joins the brand’s growing lineup alongside Spicy Cheese, Seaweed, and Truffle, all of which have gained strong support from Malaysian consumers since their respective launches.
Made from a blend of brown rice, red rice, and black rice, Brice snacks are crafted to deliver both flavour and nutritional value. The snack is high in dietary fibre, a source of Vitamin B3, rich in Vitamin B6, and provides Vitamin E, making it suitable for consumers looking for a lighter and healthier snack alternative.
According to Vynce Lim, the launch represents more than just a new flavour introduction, but also an opportunity to create memorable experiences for loyal customers and fans.
“Himalayan Salt is famously known for their health and beauty benefits. This new flavour can be enjoyed by all age groups and it is made from premium quality rice. Our Brice is baked, not fried, crunchy and high in dietary fibre, vitamin B6 and vitamin E. With Brice, you will enjoy the satisfaction of having a light snack while maintaining a healthy body,” said Lim.
She added, “We are truly excited about this launch, with a special appearance by the K-Pop idol Minnie of i-dle, known for her exceptional talents and beauty, offering our loyal customers an unforgettable exclusive experience.”
With the launch of the Himalayan Salt flavour, Brice continues to strengthen its position as a healthier snack choice that combines taste, nutrition, and lifestyle appeal for modern consumers.
