Jati Wins Gold at the Reader’s Digest Trusted Brand Awards 2014

Jati is proud to be recognized with the Gold Award in the Rice Category at the Reader’s Digest Trusted Brands Awards 2014, a prestigious accolade that reflects the confidence and trust Malaysia consumers have placed in the brand over the years.

The Reader’s Digest Trusted Awards is one of Asia’s most respected consumer-voted awards programmers, recognising brands that have consistently demonstrated excellence, reliability and strong consumer trust. Winners are determined through an independent survey conducted among consumers, making the recognition a true reflection of public perception and brand loyalty.
Receiving the Gold Award is a significant milestone for Jati, reinforcing its position as one of Malaysia’s most trusted rice brands. For decades, Jati has remained committed to delivering high-quality rice products while maintaining the standards, consistency, and reliability that consumers have come to expect.

This recognition is a testament to the strong relationship Jati has built with Malaysian households. From family meals to festive celebrations, Jati has been a trusted companion in kitchens across the nation, providing quality rice that brings people together around the dining table.
A representative from Serba Wangi shared that the award serves as both an achievement and a responsibility. It motivates the company to continue improving its products and services while staying true to its commitment to quality and customer satisfaction.
At Jati, every recognition reflects the support of consumers who have chosen and trusted the brand throughout the years. The Gold Award at the Reader’s Digest Trusted Brands Awards 2014 is not only a celebration of past achievements but also an inspiration to continue serving Malaysian families with excellence.

Jati would like to express its heartfelt appreciation to all consumers, business partners, and stakeholders for their continued trust and support. This achievement belongs to everyone who has been part of the brand’s journey.
As Jati continues to grow, the brand remains dedicated to providing quality rice products that nourish families, strengthen communities, and uphold the trust that Malaysians have placed in it for generations.
