Expansion & Distribution
1993 – Establishment of Serba Wangi: Serba Wangi Sdn. Bhd. was established and grew into a leading rice distributor and wholesaler in Malaysia.
1995 – Brand & Distribution Expansion: The company introduced its early rice brands and expanded its distribution network, beginning with its Penang branch.
1999 – Strategic Industry Partnership: Serba Wangi entered into a joint venture with Padiberas Nasional Berhad, strengthening its role in Malaysia’s rice industry.