Recent Growth & Innovation
2021 – Health Advocacy: ecoBrown’s launched Miles with ecoBrown’s, encouraging Malaysians to raise awareness of diabetes and healthier lifestyles.
2023 – Malaysia Book of Records Achievement: JATI celebrated its 30th anniversary by setting a Malaysia Book of Records achievement with a 3-tonne rice sack, which was later donated to charitable homes.
2024 – Rice-Based Snack Innovation: ecoBrown’s introduced Brice, a wholegrain rice snack created for modern consumers.
2026 – Local Rice Innovation: JATI introduced Chom Chom, a rice-based snack developed from locally sourced rice.